One of our major banking clients is looking for a Product Marketing Manager (Students Segment, Banking exp.)
Length: 24 months contract with a huge possibility of extension and conversion to FTE
Location: Toronto, ON - Onsite
Hours of work: 8:30 am - 5:00 pm; 9:00 am - 6:00 pm
'The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting... or you may be asked to start sooner than the expected start date if you are able to do so !'
Please read the job description below. If this interests you, please send a MS-Word version copy of your resume (ASAP) along with a telephone contact number: E-mail to padhikari@teamrecruiter.com
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The recruiter in charge of this role is Prakash
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Requirements:
ROLE MANDATE:
Manager, Customer Segments (Students)
The Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention. The Students segment manager will be responsible for leading the development and execution of various initiatives that result on the accelerated growth of the priority Students segment.
You will be required to analyze market, competitor, and customer information to develop compelling value propositions to attract Students customers and to nurture deeper customer relationships early on in their journey with the bank. You will also be responsible for end-to-end execution - partnering with external partners (primarily colleges & universities) to ensure successful sponsorship/partnership events and maintaining a good relationship. At the same time, you will be required to work cross-functionally, on a regular basis, with internal stakeholders such as Product, Marketing, Digital, Compliance, Analytics and Frontline to bring the segment's value proposition to life.
Responsibilities:
Developing strategies for partnership growth and integration with colleges & universities to acquire new-to-bank Students
Managing and enhancing relationships with existing partners
Identify and develop compelling partnerships to help grow the priority Students segment portfolio and support customers with relevant value additions to drive activation
Overseeing partnership performance and ensuring alignment with business goals
Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind
Evaluate and report on competitor group banking programs on an on-going basis to understand positioning, pricing, strengths, and weaknesses.
Partner with Marketing, Customer analytics, Digital and Frontline teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving Students conversion, product adoption, retention, and cross-sell
Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy
Effectively translate analytics into meaningful customer insights and actionable recommendations
Performance monitoring including Forecast results from various tactics and advocate for resource prioritization
Collaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates and marketing assets to nurture partnerships and client relationships
Drive continued innovation in evolving the segment program
Articulate campus partnership strategy and communicate results on an ongoing basis to key stakeholders
Qualifications:
Knowledge, Skills & Qualifications:
Minimum 3-5 years of relevant Customer Segments, Strategy, Partnership roles in Retail banking or similar financial service industries
Demonstrable track record of negotiating and closing partnership deals in a customer/partner facing role preferred
Strong commercial awareness with the ability to identify and develop opportunities
Excellent verbal and written communication skills
Experience in the retail banking industry is an asset
Experience in developing and executing customer strategies and value propositions, particularly those that require co-ordination and project management across the organization with multiple key stakeholders
Experience with customer segmentation, customer intelligence and market research
Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics
Ability to impact, influence and lead diverse and cross functional groups; experienced change agent
Minimum Undergraduate Degree
Excellent relationship development and management skills
Ability to prioritize and manage multiple assignments simultaneously
Team oriented, flexible, collaborative
Results oriented, driven, and self-motivated with a commitment to excellence
Advanced PowerPoint and Excel skills
Please note that this is the most up to date version of job description available at this time - During Client Interview you will receive additional information - variance may apply !
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