One of our major banking clients is looking for a Segment Manager- Banking exp
Duration: 2 years contract with potential for extension or permanency
Location: Hybrid, Toronto, ON (Must work from office on Tuesdays & Thursdays)
Working hours: 7:30 - 3:30 or 8:00 - 4:00
Line of Business: Retail Banking
'The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting... or you may be asked to start sooner than the expected start date if you are able to do so !'
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The recruiter in charge of this role is Fathiya
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Requirements:
Role Mandate:
Manager, Customer Segments (New to Canada)
Reporting to the Senior Manager, Customer Segments, the Manager is responsible for leading the development and execution of various initiatives that result on the accelerated growth of priority segment, Newcomers to Canada.
The Customer Segments team is responsible for defining, developing, and executing on cross functional customer centric strategies that drive personal banking acquisitions and to enhance retention.
You will be required to analyze market, competitor, and customer information to develop compelling value proposition to attract priority segment customers and to nurture deeper customer relationships early on in their journey with the bank. You will also be responsible for end-to-end execution of key sponsorships and events- partnering with sales teams to ensure a flawless go to market approach. At the same time, you will be required to work cross-functionally, on a regular basis, with product, marketing, process & digitization, risk, sales and analytics to bring the segment's value proposition to life.
Typical day might include the following:
Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind
Evaluate and report on competitor group banking programs on an on-going basis to understand positioning, pricing, strengths, and weaknesses.
Identify and develop compelling partnerships to help grow the priority segment portfolio and support customers with relevant value adds
Execute on key events that focuses on Newcomers to Canada, working seamlessly with cross-functional teams such as Marketing, Legal and with external partners, the organizer of these events
Partner with Marketing, Customer analytics, Customer Care and Sales teams to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving conversion, product adoption, retention, and cross-sell
Identify best-in-class customer communication and cross-sell practices to inform the bank and develop a robust segment strategy
Effectively translate analytics into meaningful customer insights and actionable recommendations
Performance monitoring including Forecast results from various tactics and advocate for resource prioritization
Collaborate with marketing partners to develop content for communication and creative teams to drive the development of communication templates marketing assets to nurture client relationships
Drive continued innovation in evolving the segment program
Articulate program strategy and communicate results to key stakeholders
Qualifications:
Knowledge, Skills & Qualifications:
3-5 years relevant Strategy, Consulting and/or Product Management roles in banking or Customer focused industries
Experience in banking industry an asset
Experience in developing and executing customer strategies and value propositions, particularly those that require co-ordination and project management across the organization with multiple key stakeholders
Experience with customer segmentation, customer intelligence and market research
Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics
Ability to impact, influence and lead diverse and cross functional groups; experienced change agent
Master's Degree (MBA preferred)
You might also have:
Excellent relationship development and management skills
Ability to prioritize and manage multiple assignments simultaneously
Team oriented, flexible, collaborative
Results oriented, driven and self-motivated with a commitment to excellence
Advanced PowerPoint and Excel skills
Experience running large scale programs
Please note that this is the most up to date version of job description available at this time - During Client Interview you will receive additional information - variance may apply!
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