Team recruiter


Customer Lifecycle Campaign Manager (Retail Banking, Power BI)

Reference id:954060
Posted on: 9/16/2025
  Location: Toronto, ON (Hybrid) - 3 days per week (Tuesday and Thursday mandatory days)

Job Description

Our Banking client is looking for a Customer Lifecycle Campaign Manager (Retail Banking, Power BI)
Duration: 24 months contract with the possibility of extension and conversion to full time employment
Location: Toronto, ON (Hybrid) - 3 days per week (Tuesday and Thursday mandatory days)
Hours of Work: 37.5 hours per week
Line of Business: Personal & Business Banking (P&BB)
Possibility of Overtime: No
Dress Code: Banking Standard, Dress For Your Day (DFYD)

"The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting... or you may be asked to start sooner than the expected start date if you are able to do so !"

Please read the job description below. If this interests you, please send a MS-Word version copy of your resume (ASAP) along with a telephone contact number: E-mail to talent@teamrecruiter.com

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The recruiter in charge of this role is San

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Requirements:
ROLE MANDATE
The Manager, Value Proposition & Lifecycle Management is responsible for leading the development and execution of various initiatives that help our customers make real financial progress. This role will be reporting to the Senior Manager, Value Proposition.

The individual will lead the development and execution of comprehensive communication strategies and customer journeys which engage, inform and nurture customer relationships. This role requires someone who has a strong understanding of data-driven decision making and lifecycle campaign strategy customer experience, execution and performance measurement. These projects will be conducted in collaboration with Product, Digital, Marketing, Analytics, Customer Segments, Customer Loyalty & Salesforce Enablement, Virtual Connect and other partners. In addition, responsibilities include end-to-end execution of projects by partnering with internal and external stakeholders.

ROLE RESPONSIBILITIES INCLUDE (but are not limited to the following):
 Creates the marketing and lifecycle strategy, including offers and campaigns, and works with Marketing and other partners to execute
 Monitors performance of lifecycle programs and campaigns and recommends and executes on optimizations in collaboration with teams
 Provides competitive analysis and benchmarking to identify product strengths and gaps, and extract insights
 Designs and produces regular and ad-hoc reports and proficient in viewing Power BI dashboards
 Monitors key performance and growth metrics to identify trends and recommend action plans
 Supports the execution of strategic initiatives in collaboration with internal and external stakeholders
 Develops business cases by identifying needs, analyzing potential options, and assessing expected returns on investment
 Defines and implements business cases and strategic roadmaps for banking products and services, including project and budget approvals
 Supports change management of varying scope and type; tasks typically focused on execution and sustainment activities
 Continuously improves processes to identify issues and deliver excellent customer experience for retail banking customers.

Qualifications:
MUST HAVE SKILLS
 5+ years relevant experience in financial services industry or related field, and post-secondary degree in related field of study or an equivalent combination of education and experience
 Strong knowledge of banking product management, customer lifecycle management
 Experience with Power BI - being able to read and use (not making reports)
 Experience in executing customer strategies and value propositions, particularly those that required co-ordination and project management across the organization with multiple key stakeholders
 Experience in end-to-end development and management of customer lifecycle campaigns - strategy design, execution and performance measurement
 Strong quantitative skills with the ability to analyze issues, consolidate learning to help in development of strategies and business cases
 Advanced PowerPoint and Excel skills
NICE TO HAVE SKILLS
 Previous banking experience (Top 5 banks)
 MBA
INTERVIEW PROCESS
 2 rounds with potential 3rd
 1st Virtual with Hiring Manager - behavioral
 2nd with Hiring Manager and Director in-person - business case style
Please note that this is the most up to date version of job description available at this time - During Client Interview you will receive additional information - variance may apply !

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